Get the product
Nothing takes light hair brighter than a glossy blonde balayage, featuring ribbons of shimmering color that sparkle in the most natural-looking way. In French, balayage means ‘to sweep’, which is apt for this freehand coloring technique, as it involves sweeps of a blonde hue one or two shades lighter than your base for a sun-kissed finish. Want in? Here’s everything you need to know about blonde balayage…
Keep it cool for 2020. Try this year’s hottest color trend, ice blonde hair, for shimmering locks that make your complexion positively glow. We’ve got all the tips you need to go DIY with your icy look, helping you unlock platinum blonde perfection at home. Scroll down for the step-by-step…
Calling all shiny hair fans. If your blonde has started to look more dull than dazzling, it’s time for a hair color glow-up. Add natural radiance with Wella’s Soft Color range, featuring a gentle, caring formula that conditions as it colors with a high-shine, luminous finish. Ready to get glowing?